App ads download app ad example

What works well: Blends with organic Facebook posts, creating subtle advertising. Uses familiar brand colors and incorporates a colorful, eye-catching illustration. Drives home the CTA with ad copy and relevant button text.

Specifically targets users who are not Zipcar members, allowing the ad to use tailored text that focuses on new, rather than existing, members. What works well: Ad uses a native design that allows the app ad to blend with the natural Twitter feed and not feel obtrusive. Uses a bright, relevant image to appear within the Twitter ad that clearly encapsulates the brand. Focuses on app value with limited copy to highlight main benefits. Showcases social proof with a great app rating and a high number of user installs.

The Twitter follow button allows users to easily connect with the brand, helping Hotels. Sacrifices app name to highlight value.

Native placement allows the ad to fit with the design of the app without interrupting the user experience. What works well: Caters to target user base by displaying its app advertisement in a related fitness app. Displays social proof with the use of high star rating and download numbers. Uses an ultra-specific CTA, naming the specific app store for the user.

Screenshots give a taste of the app, so users can see what the app will look like and what they can expect. Audible — Banner App Ad This ad from Audible is a great example of a banner ad which appeared at the top of the screen within the Podkicker podcasting app. What works well: Targets a specific app with similar demographics and interests to attract the right audience. Highlights the day trial to push value to hesitant users.

Arrow button tells users they will be taken to another screen in this case, Google Play Store to download the app. Bright color helps the ad stand out.

What works well: Rotating message allows the app ad to display two sets of copy. Incorporates a recognizable logo into the banner ad. Includes a small image showing how to use the app. Concentrate on your call-to-action. Make use of multiple messages. Try rotating text to show users multiple messages, giving you more space to encourage installs. Include screenshots where Possible. Images give users insight into how your app works and what they can expect.

Furthermore, humans are naturally drawn to images, so incorporating them in your ad improves your chances of getting noticed. Consider incorporating social proof into your app ad copy through star ratings, download numbers, or even word-of-mouth user testimonials.

Appear where your audience hangs out. Make sure that your app install ads are displayed on apps or platforms with similar demographics and relevant audiences. This will improve your targeting and save money. Apps can work with specific mobile ad networks to ensure that their app ads are well placed. Set up ads ext,ab install,ad,app There is no support for apps on Windows or Windows Phone. Pairs with search ads; serves based on ad extension settings. Tracking Uses measurement URL and optional, third-party tracking template.

You can add URL suffixes and custom parameters for expanded tracking. Uses measurement URL and optional, third-party tracking template Extensions Will not appear with any ad extensions Up to one app extension can be associated with an account, campaign, or ad group that uses other ad extension types Call-to-action Install button included by default for all devices Customizable action button on desktop Position Anywhere in the search results Mainline and sidebar Devices supported iOS and Android mobile phones Most smartphones and tablets What you pay for When someone downloads the app When someone clicks on the ad.

Select Create ad and then choose an ad group. From the Ad type dropdown box, select App install ad. Follow the instructions to complete this form. You can search for the app under the Mobile app dropdown list. The Final URL field is automatically set to the location of your app install package. Consider if you want to set up a Device preference. App install ads will serve on mobile and tablet devices, but if you prefer your ads appear on mobile devices, be sure to check the Prefer mobile devices box.

Whether your ad only shows on mobile devices depends on several things, including your ad group device preferences and if you have other ads in your ad group.

Learn how to get a measurement URL and a tracking template. Select Save. Set up ads See more videos No display URL: All clicks head to the appropriate app store. Uses measurement URL and optional, third-party tracking template.